Top 5 Tips on Starting a Digital Business

Top 5 Tips on Starting a Digital Business

by Cheryl Rickman, author of The Digital Business Start-Up Workbook
http://www.writer.uk.com

This global village of ours is now virtual, digital and mobile. The omnipresent World Wide Web has enabled anyone to access revenue-generating audiences from anywhere with an Internet connection at anytime, 24-7.  Ultimately, where there’s an Internet connection, there’s a potential enterprise and, where there’s scale, there’s colossal opportunity.

Thanks to technology and the digital revolution, global web operations can be orchestrated from any location. (Amazon and Google started life in their founders’ garages, eBay was established in a spare bedroom).

Today, when start-ups open their doors for business, they can do so to the world.  Indeed, living in a global village means that, as well as seizing the chance to sell, entrepreneurs can also tap into a global talent pool and source low-cost supplies from far-flung corners of the planet. The world is quite literally an entrepreneur’s oyster.

Here are five Top Tips extracted from my new book, The Digital Business Start-Up Workbook to give anyone starting a digital business the best chance of success.

1. Seek out windows of opportunity that you have the competencies to take advantage of. Consider how you can create a better, unique, differentiated, useful product or service with a fantastic value proposition. Seek out problems that you might be able to solve. Consider how you might make a group of people's lives/tasks easier. What can you offer that traditional businesses cannot? Personalisation? More product choice via a wider range? Faster turnaround? Easier purchasing? A brand new solution? 
2. Listen to peoples’ reactions when you explain your idea. “My worst decision was being too stubborn in the early days and not listening to people,” admits Moo.com founder, Richard Moross. 
3. Create an exceptional and memorable product. “The most important element of our growth has been the product,” says Moonpig.com founder, Nick Jenkins. “That’s been 75% of it because people like it and they want to spread the word.” Benchmark your success based on how exceptional, exciting, remarkable and memorable your products and company are. 
4. Put the customer at the heart of what you do. Provide unrivalled customer service that goes the extra mile to please your customers and turn detractors into promoters. 
5. Gain traction. The more users you can get using your product/service, the more investors you will attract. Traction validates your claims. It’s as simple as that. Present a product that is up and running as opposed to a mere idea; thus proving the concept works and the market exists. Test launch to get an initial base of customers and consequential metrics.

Finally, be brilliant. Hire a brilliant bunch of people and produce great products and services that people want to share. Follow these tips and you'll be well on your way to creating and sustaining a successful digital enterprise.

Cheryl Rickman's new book, The Digital Business Start-Up Workbook: The Ultimate Step-by-Step Guide to Succeeding Online from Start-Up to Exit is published in April 2012 by Wiley/Capstone.

(c) Cheryl Rickman 2012.

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Click here to order the Kindle edition

Click here to order the Paperback version

It's here!

A lovely Easter Bank Holiday weekend was made all the more exciting with the arrival through the letterbox of my advance copy of my book, The Digital Business Start-Up Workbook in all it's paperback glory. Super pleased with the finished product. I hope that anyone who reads it once it is available on April 20th 2012 finds the advice within it useful, the exercises practical and the guidance helpful. All the best to everyone embarking on their own enterprising digital ventures x

Phew! Fool-Proof Proofs

At seven minutes to midnight this evening I finished proofing the final proofs of my book, The Digital Business Start-Up Workbook which is out in April 2012. Sent the final endorsements from Julie Meyer and Elizabeth Varley to the publishers and went to bed to dream of cake promised to me a good friend who is proud of my achievement. This is my second book with my own name on the cover, my fifth book in total, having ghostwritten three other books. I'm chuffed to have received some kind wordage from top digital biz leaders with regards to my book, which will make nice inside cover fodder. I cannot wait to receive a copy of my book from the publishers hot off the press. Squeal! I shall sniff it and stroke it, and turn the pages with way more excitement than I would with a title I've ghostwritten for someone else. While I am completely happy for my clients to take all the glory of being the author of books I've written, (that's what I'm paid for after all) it's not as exciting to receive someone else's book hot off the press, even when I've written it.

“If you want advice on starting your own internet business, don’t ask me, read this book instead. It is more up to date and costs far less than a good lunch.”

 Nick Jenkins, Founder and Chairman
Moonpig.com

It's a golden moment for startup entrepreneurs in the WIRED world - 

and Cheryl Rickman provides many of the tools and inspiring stories 

that could help launch the next digital success stories."

David Rowan

Editor at Wired.co.uk 

“Digital success is all about the customer - you need to excel in web experience / delivery / returns / customer service, but it's vital to remember it's about the customer. This book excels in providing practical guidance on how to create a successful digital business which exceeds customer expectations and keeps customers happy each step of the way. Tips, case studies and exercises within the book show you how to turn your customers into raving fans who spread the word - making this a must-read book for budding web entrepreneurs.”  

Scott Weavers-Wright,

CEO Kiddicare.com,

MD Morrison.com (non-food)

"The greatest opportunity for us in this digital age is the technology that is now available to us, yet this creates the biggest divide in business. I am often asked, what s the ROI of social media and digital and after searching for a great quote I can across this quote "the ROI for utilising the digital and social media tools is that your business will still be here in 5 years". To ignore the importance of Digital Assets in your business is acutely naive and something that any investor, supplier or client should be wary of. Cheryl has immense experience as a researcher, writer and as a practitioner and her words will inspire and guide the beginner and the experienced business person.”

Penny Power

Founder and CEO

Ecademy and Digital Youth Academy

"If you read just one book on digital business, make it this one. This must-read workbook is brilliantly practical and, vitally, very readable. It is inspirational, informative and interactive in equal measure. Highly recommended!"

Rowan Gormley

Founder and CEO

NakedWines.com

"Cheryl Rickman knows her stuff. What makes this book standout is that it takes you on a real journey of digital business start up and beyond, that any digital entrepreneur will relate to; from having an idea and building your business and website, to running and selling it. The case studies are engaging and thought-provoking, the exercises are action-oriented and engaging. The result is an inspirational, practical and excellent book. I've always loved Cheryl's writing, and this book confirms why."

Thomas Power

Chairman

Ecademy

"Interspersed with inspiring and useful stories from successful entrepreneurs, this book can help aspiring business owners through a step-by-step process of refining their startup ideas and building a solid business."

Elizabeth Varley,

Founder & CEO, TechHub

"Cheryl's got access to some of the best business minds and thinking in the UK,"

Julie Meyer,

Managing Partner of the ACE Fund 
Founder of Entrepreneur Country